Criteria | User 1 | User 2 | User 3 |
Name | Jigar | Vidya Hariharan | Kartik Dey |
Age | 22 | 51​ | 28 |
Gender | Male | Female | Male |
Location | Mumbai | Chennai​ | Bhubaneswar |
Profession | Just started working as a software engineer | Angel Investor & Startup Advisor | Senior Data Analyst |
Need | Affordable way to watch Formula 1 races​ | Loves watching live cricket all day or atleast listening to running commentary in background | Access to live football matches of his favourite team(Manchester United) |
Pain Point | Can't afford Rs. 2400 for an annual subscription to F1TV Pro | Can't find platforms with constant live cricket action | Doesn’t want to pay for entire tournament that bundle other teams matches he doesn’t watch. |
Solution | Pay-per-race packages on FanCode | Access to live cricket action from across the globe ensuring 24/7 coverage | Pay-per-match or team-specific football packages on FanCode |
Why FanCode over others? | No commitment required for entire season at high cost i.e. flexibility to watch and pay for races I like | Mainstream platforms only stream select high scale events like IPL and indian matches | Customizable and affordable subscriptions |
Other apps used | Twitter, Instagram, Swiggy, Rapido, Whatsapp, Inshorts | Hotstar, Cricbuzz, Linkedin, Youtube, Whatsapp, GPay, The Ken | LinkedIn, Netflix, Spotify, Zomato, Sofascore |
Other apps they are subscribed to | Jio Fiber bundled pack of all OTTs except netflix | Hotstar, SonyLiv, Amazon Prime Video | SonyLiv, Hotstar |
What do they watch/listen to? | Documentaries, Podcasts, Movies, Cricket(IPL & key India games) | Cricket podcasts, Business interviews, Local news channels | Sports highlights, crime thrillers, tech podcasts, motivational videos |
Average time spent per week | 8-9 hours | 3-4 hours | 6-7 hours |
Average amount spent per month on digital products | Rs. 400-500​ | Rs. 1500-2000​ | Rs. 700-800 |
Who do they follow? | Lewis Hamilton, Virat Kohli, Kriti Sanon | Rahul Dravid, Sachin Tendulkar, Harsha Bhogle | Lionel Messi, Roger Federer, Bruno Fernandes |
Which sports do they follow? | Formula1, Cricket | Cricket, Tennis | Football, Cricket, Tennis |
What type of sports content do they watch? | Live races, Replays and Driver Interviews | Live matches, Expert Analysis | Live matches, Highlights, Previews and News |
Which devices do they use? | Mobile(Google Pixel 7) | TV(Samsung), Mobile(iPhone), Tablet(iPad) | Laptop (MacBook Pro), Mobile (iPhone 13) |
Which network do they use? | WiFi at home, 5G on the go | WiFi only | WiFi at home, 5G on the go |
Which language are they comfortable with? | English, Hindi | ​English, Tamil | English |
Behaviour | Started watching F1 after Drive to Survive, watches live races for adrenaline rush | Treats live cricket commentary like peaceful background music, watches live cricket games during work hours in background | Watches matches late at night, prefers detailed analytics and team/player news during free time |
Spending Habits | Prefers pay-per-race options to avoid high-cost annual subscriptions. | Invests in platforms offering uninterrupted live cricket and replays. | Chooses pay-per-match options tailored to his team preferences. |
Motivation | Wants affordable access to F1 to enjoy the excitement without breaking the bank | Seeks reliable and unlimited coverage of global cricket events beyond IPL. | Strong loyalty to Manchester United drives his viewing and spending habits. |
